Area we work in
Marketing and branding in Puerto de la Cruz
The north plays a different hand. Puerto de la Cruz was the first tourist destination in the Canaries and it keeps something the south pays dearly for: customers who come back year after year and know the place by name. A business here isn’t competing to be found; it is competing not to be forgotten.
What business looks like in this area
Tourism in the Orotava Valley is more European, more seasoned and stays longer than in the south. Germans and Britons who have been coming for decades, many outside peak season, on a calendar spread far more evenly across the year. That brings stability, but it also means holding your standard twelve months instead of living off four.
Local hospitality sits alongside produce from the area — the valley is still agricultural — and a tradition of guachinche and home cooking that is an enormous selling point and barely exploited online. It is under-told, and told badly.
The northern climate, damper and greener, shapes consumption: less midday terrace in deep winter, more dining room, longer lunches. Communication that works in Las Américas doesn’t fit here, and copying it is the most common mistake.
Areas we cover
What moves the needle most in this area
Three services, not nine. These are the ones that genuinely fit the local business fabric.
Local SEO
Appearing on the map and in the search made before they even land on the island.
View serviceAudiovisual production
Telling the story of valley produce and home cooking, which almost nobody shows well.
View serviceHow we work here
With customers who return, what pays off most is consistency: up-to-date photos, a current menu, answered reviews and visible presence when someone asks where to eat well in the north.
We also work on the visitor who hasn’t arrived yet: the search happens from home, weeks before the trip, and a good share of bookings is decided right there.
Frequently asked questions
How do I fill the restaurant in low season in the north?
Low season in the north is less abrupt than in the south, but it exists. What works best is working on the returning customer and the resident, not only the passing tourist.
Is social media worth it if my customers are older?
Yes, though the channel and tone change. And in any case the Google listing and reviews matter for every audience.
Do you work in the north if you are based in the south-west?
Yes. Photo and video production needs travel and we plan it in full days; the rest of the work is ongoing and doesn’t depend on distance.
Can those who haven’t landed yet find you?
Tell us what your business needs and we'll tell you where to start, with no commitment.
Other areas we work in