GMB Horizon
GMB Horizon
Advertising Agency

Case studies

Real stories of
digital growth.

An ongoing review of anonymized projects with problem, activation, outcome and timeline, ordered by business impact.

Applied method

From operational friction to sustainable outcomes

Each block tells a complete story: industry context, initial challenge, activated services, outcome and implementation time.

Acquisition and visibility

Projects focused on increasing reach, improving digital presence and generating business opportunities.

Industry

Local-focused restaurant

Restaurant - South Tenerife

Challenge

Social media presence without editorial criteria or consistency. No online reputation management.

Activated services

Social media management - Commercial copywriting - Google Maps reputation

Outcome

Google Maps profile consolidated above 4.8 stars. Sustained weekly publishing with real engagement from the local community.

Industry

Leisure and experiences company

Leisure and experiences company - South Tenerife

Challenge

No relevant digital visibility. Total dependence on offline channels for acquisition.

Activated services

Digital strategy - Local SEO - Content management

Outcome

First page on Google for key local searches in under 4 months. Active organic traffic without ad spend.

Conversion and funnel

Optimization of websites, landing pages and processes to transform traffic into real leads.

Industry

Professional services with outdated website

Professional services business - Canary Islands

Challenge

Old website with no commercial focus. No lead form or tracking process.

Activated services

Web design - Sales-focused UX - CRM setup

Outcome

New website live in 3 weeks. Lead capture process active from month one with structured sales follow-up.

Industry

Local retail with conversion leakage

Local retail business - North Tenerife

Challenge

Existing web traffic but low conversion. Contact flow drop-off due to friction in the process.

Activated services

Conversion audit - Landing redesign - Form optimization

Outcome

Reduced friction in the contact process. Increase in inbound inquiries in the first month after implementation.

System and scalability

Projects where digital operations are structured to gain consistency and sustainable growth.

Industry

Multi-location hospitality

Hospitality company with multiple locations - Canary Islands

Challenge

Marketing managed in a fragmented way across locations. No shared editorial line or brand criteria.

Activated services

Brand strategy - Editorial system - Communication guidelines

Outcome

Unified communication system applicable across all locations. 60% reduction in content production time.

Industry

Service company with sales team but no process

Service business with sales team - South Tenerife

Challenge

Inbound leads without process. Sales team lost opportunities due to lack of systematic follow-up.

Activated services

CRM - Follow-up automation - Acquisition flow

Outcome

Digitalized sales process. No lead left unanswered in the first 24h. Pipeline visible to the entire team.

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