Area we work in
Marketing and branding agency in La Laguna
La Laguna has a mix found nowhere else on the island: a World Heritage old town, the oldest university in the Canaries, and several industrial estates with companies that genuinely turn over money. Three different audiences living in the same municipality.
What business looks like in this area
The old town works like an open-air shopping centre: independent retail, hospitality and services living off residents and students, at a rhythm that follows the academic calendar more than the tourist one. When the university stops, the tills notice.
A few kilometres away, the estates around Los Majuelos and Taco concentrate light industry, logistics, workshops, distribution and service companies selling across the island. A very different customer: less shop window, more sales process — quotes, follow-up and repeat business.
The University of La Laguna adds a layer almost nobody uses in their communication: young talent, technical projects and a steady flow of trained people. For a local company, that is a recruitment advantage worth telling.
There is also a detail that shapes all the communication: many companies in La Laguna do not sell in La Laguna. They have the unit or the office here for the rent and the connections, but their customers are spread across the whole island. When the website only talks about the municipality, it shuts out most of its real market.
Areas we cover
What moves the needle most in this area
Three services, not nine. These are the ones that genuinely fit the local business fabric.
Automation and CRM
Making sure no quote goes without follow-up simply because it was forgotten.
View serviceHow we work here
In companies with consultative selling the bottleneck is rarely a lack of enquiries: it is that quotes go without follow-up and contacts get lost in an inbox.
So here we usually start by putting the circuit in order — where enquiries come from, who handles them and what happens next — and only then push to bring more in.
Frequently asked questions
Which CRM do you recommend for a small company?
The one your team will actually use. Before choosing a tool you have to define the sales circuit; otherwise you end up paying for software nobody opens.
Do you work with old-town retail or only estate companies?
Both, though the work differs: retail needs local visibility, the estates need sales process.
Do we need to rebuild the website to automate?
Not always. Sometimes it is enough to connect the form you already have properly and organise what happens afterwards.
How many quotes go cold without follow-up?
Tell us what your business needs and we'll tell you where to start, with no commitment.
Other areas we work in
You may also be interested in