Google Ads by specialty for law and audit firms
A campaign that sends all traffic to the firm’s homepage ignores the actual reason behind the search: someone searching "inheritance lawyer" and someone searching "account auditor" don’t want to see the same page. We build campaigns segmented by specialty and municipality, each with its own landing page.
Why it matters
The most common mistake in Ads for firms is bundling every practice area into a single campaign and sending the click to a generic page. That raises the cost per enquiry and brings in contacts that don’t match what the firm actually offers.
We structure the account by specialty (employment, corporate, inheritance, audit, etc.) and by municipality when search volume justifies it, with a dedicated landing page for each combination: what the ad promises and what the user sees on arrival match. Tracking by specialty shows which area generates enquiries at a reasonable cost, so budget can move there.
We don’t work with invented cost-per-click or conversion figures: every account starts with a test budget, and the firm’s own early data drives the adjustment afterwards, not a generic sector forecast.
- One landing page per specialty. Someone searching "employment lawyer in La Laguna" lands on a page about that, not on the firm’s generic homepage.
- Budget where it works. Tracking by specialty and municipality to move budget toward what actually generates enquiries.
- Better-qualified enquiries. The ad and the landing page filter from the first click, so you don’t pay for traffic that doesn’t fit the firm.
What's included
- Google Ads campaign structure by specialty and, where relevant, by municipality
- Dedicated landing page per specialty, linked to its matching campaign
- Ad copy and extensions tailored to each practice area
- Conversion tracking setup (call, form, WhatsApp)
- Periodic budget review and adjustment based on which specialty generates enquiries
- Monthly results report by specialty, with cost per enquiry
Service area
Law, audit and advisory firms in Tenerife and the Canary Islands.
Frequently asked questions
What’s the minimum budget worth starting with?
It depends on how many specialties you want to run at once. We size it after seeing how many practice areas make sense to launch together without spreading the budget too thin.
Can you guarantee a number of enquiries per month?
No. We can guarantee the campaign structure, the landing page per specialty and spend tracking; enquiry volume also depends on real search demand for each area and municipality.
Does every specialty need its own new landing page?
Yes, it’s the part that makes the biggest difference: a specific landing page converts better than sending traffic to a general firm page.
Request a proposal for a campaign by specialty
Tell us about your case and we'll tell you how we do it and what you need.
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