Area we work in
Marketing and branding in Guía de Isora
Guía de Isora is two municipalities in one. On the coast, high-end hotels and visitors who spend; up the hill, a town with long-standing shops and local customers. Speaking to both the same way doesn’t work, and it is the mistake most often repeated here.
What business looks like in this area
The coastal strip, Alcalá, Playa San Juan, Varadero, has changed a great deal in recent years. High-end hotels pulled in restaurants, services and holiday rentals competing for a demanding visitor with money to spend. That customer compares before booking and decides largely on what they see on screen.
Inland the municipality runs at another pace. Guía de Isora town, Chío, Tejina de Isora: neighbourhood shops, workshops, agri-food and services living off local residents and the surrounding district. Less shop window and more accumulated trust, with businesses open for decades that have almost never told their story online.
Between those two realities lies a clear opportunity: visitors on the coast barely know what sits ten minutes uphill. Businesses that make themselves visible in that search capture a customer who never used to reach them.
Areas we cover
What moves the needle most in this area
Three services, not nine. These are the ones that genuinely fit the local business fabric.
How we work here
The first step is usually separating the two audiences and stopping the single shared message. A restaurant in Playa San Juan and a shop in the town need different things, even sharing a municipality.
From there, the usual and the highest-yielding: a recognisable brand, a well-kept Google listing, current photos and a website that loads fast and reads in the language of whoever is searching.
Frequently asked questions
Do you work with small businesses in the town or only coastal hotels?
Both. In fact town-centre shops often have more room to grow, because they start from real accumulated trust that has almost never been told online.
My customers are mostly locals. Do I need to be on Google?
Yes, and probably more than it seems. Neighbours also look up opening hours, a phone number and whether you are still trading. If that isn’t clear, the call is lost anyway.
Are you nearby?
Yes, our office is in Santiago del Teide, the neighbouring municipality. We can meet without either of us crossing the island.
Shall we talk about how you look from the coast and from the town?
Tell us what your business needs and we'll tell you where to start, with no commitment.
Other areas we work in