Area we work in
Marketing and branding agency in Icod de los Vinos
Icod has an enviable problem: a landmark that draws thousands of people a year and a high street that often never sees them. The visitor arrives, looks at the Drago, grabs something to eat and leaves. Turning that footfall into customers is a matter of brand and visibility, not luck.
What business looks like in this area
The thousand-year-old Drago makes Icod a compulsory stop on almost any northern route, with a steady flow of coach trips and day visitors. It is a volume most municipalities in the area simply don’t have, but it arrives concentrated into a few hours with little time to spare.
Around it sit a historic centre with traditional shops, restaurants serving Canarian cooking, and a winemaking tradition that gives the town its name and remains a powerful argument barely used outside the wineries themselves. San Marcos adds the coastal side, with its beach and its own season.
The other reality is the resident. Icod is the main town for much of the north-west: plenty of people from surrounding municipalities come here to shop, eat and run errands. That customer appears in no tourist guide, but keeps businesses going twelve months a year.
Areas we cover
What moves the needle most in this area
Three services, not nine. These are the ones that genuinely fit the local business fabric.
How we work here
We work both layers at once: becoming visible to the visitor deciding on the spot, and sustaining the relationship with the district customer, who is the one who returns.
In a town where heritage and local produce are the argument, brand matters more than usual: telling the story behind it well is what separates a business from a passing stop forgotten by the time they reach the car.
Frequently asked questions
How do I get visitors to the Drago into my business?
By being where they look before deciding: the Google map, the photos and the reviews. Most of those decisions are made on a phone, standing up, in under a minute.
My main customers are local, not tourists. Is this any use to me?
Yes. Locals search the same way before setting off, mostly for opening hours and whether the trip is worth it. Working on that usually pays better than chasing passing tourists.
Do you work in the north if you are based in the south-west?
Yes. Photo and video days are planned around travel; the rest of the work is ongoing and doesn’t depend on distance.
How many of those passing through Icod actually come in?
Tell us what your business needs and we'll tell you where to start, with no commitment.
Other areas we work in