Branding, visual identity and institutional video for law and audit firms
At a firm, people hire a person, not a logo, but almost everyone checks the website and social media before the first call. We build a coherent visual identity (brand, stationery, website) and reinforce it with institutional and partner video, so that first impression carries the trust the meeting later confirms.
Why it matters
Many firms still carry a visual identity inherited from years back, with no consistency between the logo, the website and the Google profile, or with no defined brand system at all. That costs credibility exactly in the sector where the initial trust matters most.
We design or review the firm’s visual identity (logo, palette, document templates) and apply it consistently across the website, Google profile and social media. On top of that we add institutional video: a firm introduction and short pieces for each partner, built to be watched on the website or social media before a prospective client calls or writes.
Content published by real people builds more trust and reach than content from a generic corporate account: that’s why the video focuses on the partners, not just the firm as an abstract brand.
- One coherent image everywhere. Logo, stationery, website and Google profile with the same identity, no loose patches.
- Video that builds trust. Short pieces introducing the firm and its partners, made to be watched before the first call.
- Reusable content. A single filming session gives you material for the website, social media and pitch decks.
What's included
- Visual identity design or review: logo, palette, typography and corporate stationery
- Consistent application of the brand across website, Google profile and social media
- Document and presentation templates with the firm’s identity
- Institutional video filming session for the firm
- Short introduction pieces for each partner, in vertical format for social media
- Editing and delivery of the material in the formats needed for web and social
Service area
Law, audit and advisory firms in Tenerife and the Canary Islands.
Frequently asked questions
Do we need to redo the whole logo or can we start from what we have?
It depends on the case. We review what you have and tell you whether it can be tidied up and applied better, or whether a redesign makes sense. We don’t propose changing the brand if it isn’t needed.
Does the institutional video show the partners speaking?
That’s usually what we recommend, because it builds more trust than a generic firm video. It’s filmed with a simple script, no prior camera experience needed.
How often does the video need refreshing?
You don’t need to film every month. A well-planned session gives material for several months of website and social content; we size it to your publishing pace.
Tell us how your firm’s image looks today
Tell us about your case and we'll tell you how we do it and what you need.
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