Social media for clinics and health centres in Tenerife
On social media a clinic has more at stake than an ordinary business: every post can brush up against healthcare advertising rules, health data or an implied promise of results. We run healthcare social accounts with those limits set out up front, not as something to sort out after a crisis.
Why it matters
The content that works best for a clinic isn’t the spectacular before-and-after: it’s honest education. Explaining what a treatment involves, what it feels like, how long recovery takes, which signs are worth not ignoring. That content answers what people actually search for and, at the same time, stays inside what healthcare advertising rules permit — a much narrower space than most agencies assume.
We plan a monthly calendar mixing education, introductions to the team, how the centre works, and practical notices (hours, emergency cover, new arrivals). Before publishing any content featuring a patient — image, video or testimonial — their explicit written consent is collected, specifying which channels it will be used on and for how long. We set that circuit up and document it; it doesn’t get improvised on the day someone takes a good photo.
All clinical content is reviewed by a practitioner at the centre before publication. We write, design, film and schedule; the last word on any health claim always belongs to the clinic.
- Educate without promising. Explaining treatments without turning one case into a general promise.
- Written consent. A clear circuit before any patient image is published.
- Your team, not stock. Content with the clinic’s real faces, which is what builds trust.
What's included
- Monthly calendar of educational content
- Copywriting and design for the posts
- Short video pieces filmed at the clinic
- Introductions to the team and how the centre works
- A written consent circuit before any patient is published
- Clinical review of the content by the centre before publishing
- Comment and message handling with privacy criteria
- Monthly report of what was published and what worked
Service area
We work with clinics across Tenerife, filming on site and handling everything else remotely.
Frequently asked questions
Can we publish before-and-after photos of a patient?
Only with their explicit written consent, and never presenting that case as a guaranteed result for anyone else. Every case is different and has to be told that way.
Who checks that what we publish is correct?
A practitioner at the clinic. We produce the content, but clinical validation always sits with the centre.
Do you handle private messages too?
We can handle the first reply and route it onward. What we don’t do is answer clinical questions — those go to the practitioner.
Do you need to film at the clinic?
It works far better. We usually concentrate filming into one day a month so it doesn’t interfere with clinical activity.
Tell us how your clinic’s social accounts look today
Tell us about your case and we'll tell you how we do it and what you need.
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