GMB Horizon
GMB Horizon
Advertising Agency

Clients

Named clients,
work on show.

Six businesses in Tenerife, the brief they gave us and the pieces that came out of it. No unsourced metrics: what you see is what was delivered.

How we tell this work

What was commissioned, and what was delivered

A case study usually ends with a percentage. You will not find one here: we do not publish a figure we cannot point to a source for. What is here is the brief, the pieces and the services involved — and that you can check by looking.

Italian restaurant · Puerto de Santiago, Tenerife · Active client

Sargo Restaurante Italiano

A restaurant that speaks five languages.

Puerto de Santiago serves Spanish, English, Italian, French and German guests on the same evening. Sargo needed its menu, its storefront and its content to say the same thing in all of those languages — and to look the same doing it.

What we delivered

  • 2026 menu in five languages, laid out identically in all five: updating a dish no longer means redoing five designs.
  • Vertical outdoor sign with the full menu, A5 flyer and business cards, all carrying a booking QR.
  • Table stand with a QR to the digital menu, in the restaurant’s graphic style.
  • Food photography session on site and a monthly editorial plan for social media.
Lobster spaghetti served on a blue plate, photographed at the restaurant
Sargo’s 2026 menu, Spanish edition, one of the five laid out
Vertical outdoor sign with the full menu and a booking QR
Table set with the restaurant’s QR menu stand
Tray of oven-baked fish and scallops on a bed of greens with lemon

Restaurant · Los Gigantes, Tenerife · 2024

Bistró 22

The menu, the sign and the feed, told in the same handwriting.

In Los Gigantes people decide from the street. Bistró 22 needed what you read on the facade, what you scan at the table and what shows up on your phone to be, unmistakably, the same place.

What we delivered

  • Large-format signage: a 405 × 80 cm main panel and a 200 × 90 cm drinks panel, readable from the pavement.
  • Menu QR with the logo built into the code itself, in two versions.
  • Dish photography on site, with the restaurant’s own tableware and tables.
  • Editorial plan for July and August, with each dish name hand-lettered in the brand’s script.
Social post for the Paccheri allo Scoglio, with hand-lettered dish name
200 × 90 cm drinks panel with the menu and QR, designed for outdoors
Menu QR code with the restaurant’s logo built in
Social post for the beef sirloin in O’Porto sauce
Paccheri with prawns on a blue plate, menu photography

Neapolitan pizzeria and cocktails · Puerto de Santiago, Tenerife · Archive material

Pepi Vintage

The oven, the hands and the dough: what you don’t see from the table.

A Neapolitan pizzeria proves itself before it serves anything: in dough worked by hand and in a wood-fired oven. All of that was happening inside the kitchen, where no customer ever saw it.

What we delivered

  • On-site photography in three registers: finished product, process and dining-room atmosphere.
  • Monthly editorial plan for December and January, with the brand applied as a stamp on every piece.
  • Reel covers to organise the profile by theme: pizza, food and cocktails.
  • Reusable story templates the venue can run on its own.
Neapolitan pizza fresh out of the oven, with a well-risen crust
Hands working pizza dough in the prep room
Pizza inside the pizzeria’s wood-fired oven
Cocktail and beer served at the pizzeria’s bar
Reel cover from the venue’s content series

Neapolitan pizzeria · January 2024

Pizzeria Carbone

A month of content, shot in a single session.

The problem with most pizzeria menus isn’t the pizza: it’s that the photo gets taken on a phone, at three in the afternoon, in a hurry. And it shows.

What we delivered

  • On-site photography session covering both the menu and the craft in a single visit.
  • Finished product: pizzas and calzone straight from the oven, the coffee and the dessert.
  • Process: the pizzaiolo’s hands spreading sauce across the dough.
  • Nine finished pieces with the logo applied, one per publishing date that month.
Artisan pizza with cured meat and fresh cheese, served on a black plate
The pizzaiolo’s hands spreading sauce across the dough
Freshly baked calzone served on a plate
Espresso being served in the pizzeria’s cup
Dessert tray with hazelnut cream

Motorbike sales, rental and tours · Los Gigantes and Puerto de Santiago, Tenerife · 2023–2024

MOTOSTYLE Tenerife

A whole fleet, one product sheet at a time.

People renting a bike on holiday choose it from a photo. If the photo is the manufacturer’s catalogue shot, the customer has no idea what they will be handed; if it is the actual vehicle, they do. MOTOSTYLE had the fleet — it just did not have it photographed.

What we delivered

  • Photography of the entire fleet, vehicle by vehicle, with a product sheet for each bike and scooter.
  • Accessory and workshop photography: helmets, riding gear and spare parts.
  • Vinyl signage for the premises: service lines, opening hours, phone and a QR panel to their social profiles.
  • Guided-tour material and an editorial plan for December and January.
Close-up of the front of a Vespa from the fleet
Vespas from the fleet lined up along the seafront promenade
Product sheet for one of the fleet’s bikes, with an overview and detail shots
Shop vinyl showing the service lines: sales, multirenting and tours
Helmets and riding gear available in store

Hospitality · Archive material

El Paseo

The menu QR, turned into a table piece.

A QR code can be a sticker printed at the last minute, or a piece that belongs in the room. El Paseo wanted the second: their identity in orange on a wood texture, with the code at the centre.

What we delivered

  • Table disc with a QR to the digital menu, designed in the venue’s identity.
  • Final artwork and print-ready files delivered for production.
Table disc with a QR to the digital menu, designed for El Paseo

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